The relationship residents forms with the marketing associate and on-site management is critical. Cornerstone’s management service platform emphasizes relationship continuity, employee satisfaction as key features in maintaining high occupancy and strong resident relationships. Cornerstone Management will develop annual marketing plans, market assessments, and provide on-going customer service training for on-site senior housing management. Marketing is a campus wide assignment. Every member of our team is a key participant in a full and thriving campus. Our Marketing Director is responsible for leading the market effort for each of Cornerstone’s senior housing communities. Cornerstone establishes a marketing plan for each campus, tailored to the specific needs of the community.